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Are organic, locavore and vegetarian diets sustainable? This is a question that may not be answered easily. Some would argue that they may not be generalized at a large scale while some other would say that, being new propositions in a world that needs them, they are worth existing. Everywhere people find themselves divided on the sustainability issues of such diets for two reasons. First, there isn’t one way to be vegetarian, a locavore or an organic food consumer. Secondly, there are countless factors at play when thinking of sustainability (FARRELL, Alex and HART, Maureen (1998). What Does Sustainability Really Mean? The Search for Useful Indicators, Environment 40, no. 9, issue 11, p 4-9.). However the plethora of factor can be summed up and hierarchized according to the environmental, social and economic impacts they have. 

Alternative diets' sustainability 

Objective benefits of alternative diets are numerous. Be them intrinsic or direct consequences, alternative diets seem to imply many sustainable qualities that have an impact on alternative diet followers and their social and natural environment.

Among these, health is not the least important. Organic diet have been proven to reduce health hazards caused by the ingestion of pesticide that are commonly found in whole and processed food items such as vegetables. According to CA, the scientific review for cancer clinicians, “literature developed subsequent to publication of the IARC monograph suggests that chemicals in every major functional class of pesticides (ie, insecticides, herbicides, fungicides, and fumigants) are associated with human cancer.” The same article states that among the 25 most used chemicals, at least 10 are proven to cause cancer such as adult leukemia, prostate cancer or blood cancer (NHL). Vegetarian diet highly contribute to the diversification of nutrient sources such as E-vitamin which 30% of the French population lacks, the reduction “in the risk of cancers of the oesophagus, lung, stomach and colorectum with increased consumption of fruit and vegetables. Breast cancer risk was lower with increased consumption of vegetables”. Furthermore, people who follow those diets tend to be more careful to have balanced diets, as a consequence of their voluntary change of diet. The higher consumption of whole food that we assessed in our interviews counteracts the “energy-dense, rich in meats and dairies, saturated fat and sugar and poor in some micronutrients and fibre” diets in favor of more nutrient-full meals. ([1] PADILLA Martine, CAPONE Roberto, PALMA Giulia (2012). Sustainability of the food chain from field top plate: the case of the Mediterranean diet, Sustainable diets and biodiversity: directions and solutions for policy, research and action, p. 230-241)

As a consequence of alternative diet followers’ consuming habits, the whole chain of production and distribution also appears to be more environmentally viable. One of the main outstanding objective benefits of the alternative diets remains that of the crop sustainability and the energy efficiency, which goes hand in hand with the environmental preservation. . “The conventional farming methods rely on extensive use of natural resources”, that is to say “based on high fossil energy and chemical use”[1], and “result in higher levels of food contamination. In contrast, the environmental impact of organic farming is lower. Organic farming practices include controlling pests naturally, rotating crops, and applying legume plants as manure, in contrast to the use of synthetic pesticides and fertilizers in conventional farming”. Another point to be brought up is the impact of the meat industry over environment. “Meat is critical with respect to sustainability because meat products are among the most energy-intensive and ecologically burdensome foods”[2]. On this point, vegetarian diets can be considered as ecofriendly. Indeed, “on average, land requirements for meat-protein production are 10 times greater than for plant-protein production. About 40% of the world’s grain harvest is fed to animals. Half of this grain would be more than enough to feed all hungry people of our planet. Animal manure, which is produced in huge amounts by industrial agriculture, causes high levels of potentially carcinogenic nitrates in drinking water and vegetables. Animal production requires considerable energy and water resources and leads to deforestation, overgrazing, and overfishing”[3]. Last but not least, alternative diets also aim at preserving biodiversity and thus at encouraging the production of a wider range of species. Indeed, another big issue of the current industrial pattern remains the lack of biodiversity: “specifically, it is widely based on a very low diversity of cultivated food crops and cultivars/breeds and an apparent but limited variety of foodstuffs purchased, processed and consumed”[4]. In this way, producing locally could be a relevant response to this phenomenon since it “implies to grow productions in season with minimal inputs to improve sustainability. This would stimulate the search for adapted species and varieties and thus increase cultivated biodiversity. These seasonally produced foods should be better consumed locally”[5]. For instance, the Mediterranean diet is inclined towards the respect of the natural productions of lands but also towards its seasonality, which favors biodiversity, and the nutritive diversity which actually comes with it.

 

However, vegetarian diets are not free of controversial consequences. A phenomenon of food “gentrification” can be observed among alternative diet followers. In fact, all studies points out that price is the main deterrent to adopting the organic, locavore or vegetarian diet. Objective (food items price) and subjective (views from non-followers on the typical alternative meal) factors are acting as social discriminant. Vegetarian diets are a good example. Further studies might be necessary to determine the consuming habits of vegetarian but results in interviews seem to point out the fact that many non-local, fresh (and thus costly to keep) products are part of these diets, be it for compensatory health reasons or more “hedonistic” reasons (taste for exotic fruits, Asian or American specially imported products such as tofu …). This situation creates a gap between those who accept and can afford to spend more money and time in buying and cooking food and those who will not and cannot afford it, making it both socially and economically difficult to switch from alternative diet to conventional ones. This situation creates the perfect basis for a niche market which has been developing rapidly over the past 30 years. The organic market is a good example. “Worldwide markets for organic foods are expanding, with annual growth rates of 15 to 30 percent in Europe, the United States, and Japan for the past 5 years. As many as 20 to 30 percent of consumers surveyed in Europe, North America, and Japan claim to purchase organic foods regularly (Lohr, 1998).” The 2010 market size was of $44.6bn. However the increasing quantity of industrialized, processed food items and the introduction of organic, vegetarian and local product in general, cost-effective distribution circuits such as supermarkets explain the majority of the increasing demand, far before social consciousness. With the rising marketing value of looking “green” comes the suspicion of “greenwashing”, and there are legitimate doubts to be bad on many brands sustainability, as it appears to some an efficient façade argument. “Last year TerraChoice issued its second report on the subject, identifying 2,219 products making green claims—an increase of 79% over the company’s first report two years earlier. TerraChoice also concluded that 98% of those products were guilty of greening according to R. Dahl[6]. It is striking to notice the many subtle ways greening has taken over the years, especially when dealing with specific products that concern alternative diets, as for “green” products with claim of being “natural”, for example (Greg Northen, 2011, Greenwashing the Organic Label: Abusive Green Marketing in an Increasingly Eco-Friendly Marketplace). Interestingly, as alternative diets commonly-related products became more mainstream (organic processed food, meat-free steaks and meals …), the food industry giants have evolved to answer this new demand. As a consequence, many little structures, whose business plan propose integrated sustainable characteristics, tend to be hard pressed by these well-known and powerful competitors[7].

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

[1] PADILLA Martine, CAPONE Roberto, PALMA Giulia (2012). Sustainability of the food chain from field top plate: the case of the Mediterranean diet, Sustainable diets and biodiversity: directions and solutions for policy, research and action, p. 230-241

[2] DAGENOS, H., VOORDOUW,J. (2013). Sustainability and meat consumption: is reduction realistic? , Sustainability: Science, Practice, & Policy, Vol. 9, Issue 2. [online] [consulted on 10-30-2013]. Available at : http://sspp.proquest.com/archives/vol9iss2/1207-031.dagevos.html

[3] LEITZMANN, C. (2003). Nutrition ecology: the contribution of vegetarian diets, The American journal of clinical nutrition, Vol. 78, Issue 3, 657S-659S.

[4] PADILLA Martine, CAPONE Roberto, PALMA Giulia (2012). Sustainability of the food chain from field top plate: the case of the Mediterranean diet, Sustainable diets and biodiversity: directions and solutions for policy, research and action, p. 230-241

[5] idem

[6] DAHL, R (2010), Environ health perspective, June 2010; Vol 118, Issue 6

[7] WUESTENHAGEN, ROLF (2010). Greening Goliaths versus emerging Davids - Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship, Journal of Business Venturing, Vol. 25, Issue 5, p. 481-492-492.

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